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Meta (Facebook) Problems – Part 2: TikTok and YouTube Shorts Growing Engagement

Post author:Nikhil Varshney
Post published:November 1, 2022
Post category:Product Growth
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Instagram is still the best platform for ad conversion whereas TikTok is exploding with creators.

TikTok vs Meta and 3 Trends in Digital Advertising

Post author:Nikhil Varshney
Post published:August 24, 2022
Post category:Product Growth stocks and investments Tech that matters
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Influencer marketing is changing social graphs and Programmatic ads are changing our TV. Added Bonus section - Impact of removing 3rd party cookies on ads.

Netflix Earning, Microsoft Ad Deal & Why Microsoft – A Possible Acquisition?

Post author:Nikhil Varshney
Post published:July 22, 2022
Post category:Product Growth stocks and investments
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Netflix has decided to partner with Microsoft for their ad-tiered model. Is there more than what meets the eye. Is Netflix planning for their exit strategy, with a possible acquisition by Microsoft. Also what did the earnings tell about the future of Netflix business. Read more to find out.

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Netflix Ad Partnerships and “Stranger Thing” Effect

Post author:Nikhil Varshney
Post published:July 6, 2022
Post category:Product Growth
Post comments:1 Comment

Netflix lost 200k subscribers earlier this year and is on the verge of losing 2M more by the end of the year. They are surely lacking IP and the only way out from here is to build an ad-tiered model. Competitors have done it. Let us examine the long tail effect on Netflix, ads, stranger things impact, and much more.