The process of Innovation is challenging and somehow with working knowledge, we all know what is required to innovate. However, there are still some aspects and stories that can always inspire us. Myths of innovation solidified my knowledge about following the path of idea generation. Key, as Scott also states, is to have a lot of ideas tested and crossed out. You need to have a bank where you can always go and pick an idea from which to test and develop a hypothesis. The goal during idea generation is to think without constraints and filters. Once you have a substantial problem, follow the path of learning as much as possible before committing to a solution.
Thinking fast and slow by Daniel Kahneman provides an insight and understanding for topics like psychology, perception, irrationality, decision making, errors of judgment, cognitive science, intuition, statistics, uncertainty, illogical thinking, stock market gambles, and behavioral economics. Author further uses the example of prospect theory to demonstrate decision making under risk and uncertainty. The book shows that our intuition is biased and we assume certain things without having thought through them carefully. Author calls these assumptions heuristics. He shows that certain heuristics lead to muddled thinking, and gives each a name such as “halo effect,” “availability bias,” “associative memory,” and so forth.” Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble.