Wayfair is an e-commerce company specializing in home goods, décor, furniture, and appliances. It is the third largest player in this space, following Amazon and Home Depot.
Wayfair is also expanding its presence through physical retail and multi-channel programs — both of which I’ve played a crucial role in shaping.
My role
I am a Group Product Manager at Wayfair, I lead three teams responsible for getting sofas, desks, and approximately 4.3 million types of home décor from Point A to “That corner near the window, please.”
On paper, I run routing optimization. In reality, I manage the emotional rollercoaster between “I want this now” and “Why hasn’t it arrived yet?”
1. Optimizing Delivery Routing at Scale
It started with a simple, slightly dangerous question?
What if we could promise faster delivery — without setting our operations (or margins) on fire?
So I did what any reasonable product leader would do. I built a fulfillment brain… [Read more….]
2. Rethinking Large Parcel Logistics: Building the Backbone of Wayfair Delivery Network (WDN)
In the world of e-commerce, delivering a book is easy. Delivering a 350-pound sectional sofa — into a second-floor apartment, on a timeline the customer actually trusts — is not. That’s the reality of large-parcel logistics, and for years, Wayfair (like most retailers) relied heavily on third-party carriers to get it done.
But that dependency came with tradeoffs… [Read More…]
3. From Zero to $75M: How I Scaled Wayfair’s Multichannel Program from a Greenfield Idea to a Core Growth Engine
There’s something exhilarating about building a system where nothing exists — no roadmap, no guardrails, no precedent. Just a whiteboard, an ambition, and a clock ticking.
That’s where I found myself when I was asked to take on Wayfair’s Multichannel (MC) program.
The premise was deceptively simple:
What if Wayfair fulfilled orders not just for our own storefront — but on behalf of our suppliers, selling on third-party marketplaces like Amazon, Walmart, and others?… [Read More…]